Our Story

Designed in Paris, by Gen Frey.

I moved to Paris at 18, and I've never left.

This city taught me everything I know about style. Not the loud kind, but the effortless kind: someone on their way to work with the perfect bag on their shoulder, the café terrace at 6pm, the details you only notice the second time you look.

In 2022, I created GEN FREY PARIS to bring that feeling to life. I wanted bags that look and feel like they belong in a designer boutique, but that you can actually reach for every single day. Bags that fit your laptop and your whole life, and still make your outfit.

Every GEN FREY bag starts in Paris. I design each collection around my own universe: the silhouettes I fall for, the colors I see on the streets of the city, and the people who inspire me.

And every bag has a name. CHERIE, OUI, DOUCE, REBELLE, MADAME… little pieces of Paris, made to travel with you.

I hope you'll love carrying them as much as I love creating them.

Gen Frey
Founder & Designer